Simply Fruit Cakes evolved from my long standing love of cooking. I owe this inner passion for baking and cooking generally to my late mother whose philosophy was to always cook with love and I do – hence my logo “Baked from the Heart”.
I have always been interested in knowing more about the various fruit cake recipes made popular over time and, as a consequence, have adopted and refreshed some of them within my own range of cakes.
I have my own dedicated kitchen and bake all the cakes myself. I only “employ” one other person to help with the more menial tasks and that is my poor beloved, hard working husband!! I am most particular on the quality of the ingredients and will not use inferior products. The fruits are juicy and plump and the eggs are always free range from happy chickens. These qualities, together with buying from local producers, I feel are most important. I do not add preservatives to my cakes.