About Us

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E.T. Wilmshurst & Sons, Wingham Bakery, are proud to announce that we have taken over this small prestigious company and aim to continue to produce the quality products that customers have come to expect.

Simply Fruit Cakes was started in 2011 by Sarah Belcham-Smith who developed the range of cakes from traditional recipes made popular over time and we will continue to use the same recipes to produce the cakes that the customers have come to enjoy.

We, at E.T. Wilmshurst & Sons, are a family run business where everyone enjoys getting involved in the day to day challenges of working within a small business. We are a third generation business that was started by my Grandad, Edward Thomas in 1932. As well as our established shop in Wingham, we also supply numerous wholesale outlets on a daily basis with our quality bakery goods.

All of our wonderfully moist, fruity cakes are just bursting with flavour, which is down to the use of quality ingredients, especially the juicy, plump vine fruits that we use.

Be warned – our Simply Fruit Cakes are “simply the best”!  Truly scrumptious!


Richard Wilmshurst